Journal of Korea Trade

The international scholarly journal of the Korea Trade Research Association (KTRA)

Á¦¸ñ 9 Vol. 1 Num. Countr
Country-of-Manufacture Effects in Consumer Choice: Made-in Korea vs. Made-in Malaysia

Key Word : Ethnocentrism, Korean Consumer, Bi-national Products, Uni-national Products.

Author :   Jong Pil Yu, Dawn Thorndike Pysarchik, Yong-Gu Suh

JKT |   2006.11.18
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