Journal of Korea Trade

The international scholarly journal of the Korea Trade Research Association (KTRA)

Á¦¸ñ 10 Vol. 3 Num. A Stu
A Study on the Purchasing Behaviors of Chinese Consumers for Korean Mobile Phones

Key Word : Country Image, Functional Attributes, Brand Personality, Chinese Consumer, Korean Mobile Phones

Author :   Geon C. Shin, Myung C. Park

JKT |   2008.06.25
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