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[무역학회지] 제037권 제4호(2012년 8월 발행)
목차
인도 저소득소비계층(BOP) 시장의 특성에 따른 전략 유형 연구 ··············· 김장훈·김주권 / 1
한국 절화백합의 일본시장 수출에 관한 사례 연구 ····················································· 김주태 / 31
중국의 수출신용보험과 수출공급에 관한 실증적 연구 ································· 이서영·판지애 / 53
국내외여행객의 시내면세점 활용과 그 시사점에 관한 연구 ····································· 정재완 / 73
한-칠레 FTA의 무역효과 분석 ·········································································· 민혁기·정재화 / 97
혁신의 유형과 활동이 수출성과에 미치는 영향：
한국기업을 중심으로 ············································································ 김학민·장 징 / 115
한국기업의 베트남 시장에서 수출경쟁력 결정요인 분석 ········································· 이제홍 / 139
제휴파트너 간 조직적 거리와 국제합작투자기업의 성과：
제휴특유자산과 제휴관계자산의 조절효과를 중심으로 ····························· 이재은 / 161
소셜네트워크의 발전과 한국의 방송콘텐츠 수출 ·········································· 최영준·김윤영 / 189
물류기업의 조직문화가 흡수능력에 미치는 영향에 관한 연구 ··················· 박명섭·조성우 / 205
SWOT-AHP 방법을 이용한 한국 항공물류산업의 발전전략 ······················· 김용정·정중재 / 229
국제무역결제의 전자화 과제에 관한 연구
- SWIFT FileAct 서비스를 중심으로 - ············································· 류승열·정윤세 / 253
브랜드명과 제품컨셉의 일치성이 글로벌 시장에서 휴대폰 매출에
미치는 영향에 관한 연구 ···································································· 배재훈·김근배 / 273
우리나라 FTA 역외가공 원산지규정 표준화의 방향성에 관한 연구
- 개성공단 역외가공 사례분석을 중심으로 - ·································· 윤영호·나도성 / 295
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