Journal of Korea Trade

The international scholarly journal of the Korea Trade Research Association (KTRA)

Á¦¸ñ 11 Vol. 1 Num. A Mul
A Multidimensional Approach to the International Marketing Strategy Adaptation of Korean Exporters: An Empirical Study

Key Word : Standardization, Adaptation, International Marketing Strategy, Korean Exporters

Author :   Sang Il Park

JKT |   2008.06.25
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